Services
Services
Internet conference:
Internet-conference - a modern tool of information technology that can simultaneously solve several problems:
• establish a live communication with potential consumers of customer’s information;
• receive clear feedback from the media and Internet users in the form of questions and discussions;
• present Your information in real-time conversation;
• avoid aggressive informational influence and increase loyalty of customers of Your information.
Advantages of Internet conferences:
• mass - penetrate an audience regardless of geographic distance;
• Access - party is enough to have a computer with Internet access, do not need special equipment, no high demands on communication channels, the ability to participate in online conferences from your workplace, automatic recording of all participants messages for easy navigating as the event unfolds ;
• saving time and money in conditions of financial crisis - format of online conference make it possible to achieve substantial savings;
• duration of the event: typically Internet-conference lasts more than a press conference that allows participants to ask more questions and get answers to them;
• the possibility of holding an event in a continuous mode - member pays the monthly fee and can take part in a permanent event;
• format of the event is configured for various tasks:
- Informal communication with the participants in the form of "question and answer" in real time;
- Adequate response to the questions of Your target audience;
- Lasting coverage and broad coverage of potential consumers of your information due to the continued presence of the Internet conference text at the agency website;
- Wide announcement and massive coverage to interact with potential information customers on the agency website - banner and text advertising, news announcements, sending invitations to participate in online conferences, create a separate page with information about the respondent, post-coverage of the events in a post-release, video and photo stories.
Additionally can be provided services of distribution the text block with the announcement of holding online conferences on the pages with texts, news and ordering the photo spread in news line-up in fine of live communication.
Information Consulting
Full service information consulting:
• information consulting
• crisis services (using innovative technology "spin doctor" - "situation treatment " and opposition to technology information);
• creation a resonant communication technologies;
• creation concepts of the information;
• estimates of risk and solution strategies;
• content analysis:
• Information Audit
• Analytics
• requests for information
• comprehensive customer’s lobby of the interests in cyberspace.
Press Conference
Organization of press conferences in UNN media hall
Press Conference
Holding a press conference in UNN media hall contains the following package of services:
Main services:
• analysis of the declared theme in the information space (monitoring mass media coverage, analysis of benefits and risks in connection with the actualization of the theme);
• analysis and consultations as to the time of holding the press conference and selection of additional speakers;
• announcing the press conference;
• placing advertisements at UNN and agency’s partners websites;
• distribution of an announcement of the press conference among media (television, print media, radio, online edition);
• mass media accreditation on press conferences, registration before the press conference;
• holding the press conference in the agency’s media hall using fixed, and if necessary - additional equipment, moderation press conference.
Additional services:
• creating an information and subject updating of the information space (if necessary);
• invitation of the press according to the main list, selection and invitation of specialized media (according to the theme of press conference);
• consultation and preparation of the press kit for distribution during a press conference, the choosing an optimal set of information;
• continuation of post-informational pulse;
• conference video report;
• conference photo report;
• conference audio report;
• consultation and training speakers to attend the press conference (identifying key messages, mini-training before a press conference, an analysis of planned and possible "problem" issues);
• placing the press release at the Agency website after the press conference;
• organization of live programmes (1-2) on TV and radio channels after the press conference, frequency - within 2-3 days after the conference;
• Advice and support for information output and analytical materials published in other media;
• monitoring information outputs after the press conference.
UNN monitoring
Among the wide spectrum of problems facing the information-analytical and PR-departments, the press service of modern companies, banks, media, public authorities can identify the need for constant and operational monitoring of the information environment, namely:
• analysis of current events;
• identify trends and the state of markets for goods and services;
• prediction, estimation and identification of potentially risky sources;
• estimation of credit and investment risks;
• identify areas of influence in conflict or crisis situations;
• analysis of competitors, partners and customers;
• search for potential customers.
UNN has its own monitoring system, which covers news of more than 4 thousand native and international websites, processing and generalization of them takes place.
The system is designed for finding news in the Internet on topic, that is interesting to the user, for prompt delivery of the search results.
